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Jordan Hale
Director of Revenue Operations
Professional Summary

Operations leader with 10+ years building revenue systems, hiring pipelines, and cross-functional teams. Known for turning fragmented process into clear operating rhythm that scales.

Skills
Revenue operationsSalesforcePipeline forecastingTeam leadershipProcess designStakeholder managementSQLHiring systems
Work Experience
Director of Revenue Operations · Northline Systems
2022 — Present
Austin, TX · B2B SaaS

Own end-to-end revenue operations across sales, CS, and marketing. Lead a team of 8 and partner with finance on forecast accuracy and capacity planning.

  • Built a unified opportunity model that cut forecast variance from 28% to 9%
  • Redesigned handoff between SDR, AE, and CS, reducing ramp time by 3 weeks
  • Implemented hiring scorecards and interview kits for every GTM role
  • Supported ARR growth from $18M to $41M in 24 months
  • Hired and developed 6 operators promoted into lead roles
  • Salesforce architecture
  • Forecasting
  • Org design
  • Enablement
Senior Manager, Sales Operations · Brightfield Analytics
2019 — 2022
Dallas, TX · Analytics

Ran sales process, compensation design, and CRM hygiene for a 45-person sales org during a period of rapid expansion.

  • Launched territory design and quota framework for 4 regions
  • Created weekly operating reviews used by CRO and board reporting
  • Automated stage progression rules and cleaned a 40k-record CRM backlog
  • Improved win rate 6 points through stage discipline and coaching loops
  • Territory planning
  • Comp design
  • CRM governance
Operations Analyst · Helio Commerce
2016 — 2019
Remote · E-commerce

Partnered with sales leadership on reporting, tooling, and process documentation for a high-velocity inside sales team.

  • Built dashboard suite covering pipeline, conversion, and activity health
  • Documented playbooks that became the standard for new hire onboarding
  • Reporting
  • Process documentation
  • Excel / SQL
Education
University of Texas at Austin
2012 – 2016
B.B.A., Management Information Systems
References
Morgan Ellis
Chief Revenue Officer, Northline Systems
Direct manager
Sam Okonkwo
VP Sales, Brightfield Analytics
Former manager

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